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USCHT logoU.S. Cultural & Heritage Tourism Marketing Council’s Mission is to market cultural and heritage tourism to both domestic and international travelers.

US Cultural & Heritage Tourism Marketing Council Partnerships are open to all U.S. cultural and heritage organizations, attractions and destinations engaged in cultural and heritage travel.


Key Partnership Benefits of USCHT Marketing Council

  1. Online Cultural & Heritage Tourism Marketing
    Dedicated web page at to promote your tourism marketing and public relations including a description of your destination and the cultural and heritage experiences available to visitors plus photos, logos and links to your site.
  2. Cultural Traveler Experiences Marketing
    USCHT partners with you to develop and market your cultural and heritage itineraries and offers extensive exposure online and via social media. Your Cultural Traveler Experiences will be unique! We focus on the WOW Factor-- tell a story, be memorable, add value and enrich the visitor’s experience. These itineraries will be promoted on and
  3. The Cultural Traveler guide
    The Cultural Traveler Guide 2018The Cultural Traveler guide is an attractive advertorial formatted annual publication that enjoys excellent reviews throughout the industry. USCHT co-publishes The Cultural Traveler in partnership with Shop American Alliance. Print Distribution of 40,000 includes 7,000 copies at IPW as well as other top U.S. and international travel trade events. In addition, participants are included in The Cultural Traveler E-blast sent to more than 30,000 travel agents and tour operators in the U.S., Canada and worldwide.
  4. ONE Travel Conference and SASI-ONE Awards
    ONE Travel ConferenceThe ONE Travel Conference for Shopping, Dining and Cultural Tourism is an executive level networking and business development conference held annually. It is produced by USCHT in partnership with Shop America Alliance. In addition, marketing excellence is recognized with the SASI-ONE Awards at the conference including the USCHT’s award to the Cultural & Heritage Tourism Destination of the year. More Information.
  5. Tourism Marketing at Travel Trade Events
    USCHT promotes your itineraries and experiences as well as awareness of the major economic impact of Cultural & Heritage Tourism at more than 12 leading Travel Trade Events and sales missions annually including IPW, La Cita, #NEXT Travel Exchange, World Travel Market, UK Go West Summit, ABA, NTA, China Sales Mission/CITM and the ONE Travel Conference.
  6. Public Relations Services
    USCHT develops and distributes its official media kit each year at IPW featuring news and photos from all participating USCHT partners. These releases are also posted online at In addition, USCHT features our partners in articles in The Cultural Traveler guide and other publications.
  7. Tourism Research, Media & Trends Reports
    USCHT monitors and reports on tourism trends and cultural and heritage developments via ongoing partner communications and The Cultural Traveler E-newsletter. In addition, USCHT is a recognized source for media information on cultural and heritage trends and often refers the media to our partners The “Marketing Cultural & Heritage Tourism” book, authored by Rosemary McCormick, Co-Founder of USCHT and President of Shop America Alliance, published by the Museum Store Association in partnership with Shop America Alliance and USCHT. USCHT partnered to Mandala Research to produce the U.S. Cultural & Heritage Traveler study.
  8. Educational Support & Counsel
    USCHT provides our partners ongoing education with speakers on Cultural & Heritage Tourism, by participating in major tourism meetings and offering tourism counsel to our partners upon request. USCHT is often invited to present at international, national and state conferences providing an opportunity to highlight our partners’ cultural and heritage initiatives. In addition, we offer seminars and webinars on marketing to the cultural and heritage traveler and our research findings.
  9. Tourism Partnership & Contacts
    The centrifugal force of the travel industry is the strength of the relationships and partnerships that are forged by working in tandem for the benefit of all. As the sister organization of USCHT, Shop America partners with our organization on many initiatives and provides excellent opportunities with leads, contacts and business development. In addition, USCHT has relationships with the National Travel & Tourism Office, U.S. Travel Association, the U.S. Travel Experience Network, American Alliance of Museums, Mandala Research and Shop America Alliance representing USCHT partners and providing connections and opportunities.


The U.S. Cultural & Heritage Tourism Marketing Council LLC welcomes partnerships with all cultural and heritage organizations and destinations engaged in cultural and heritage tourism marketing. USCHT offers a wide range of services and opportunities.

$10,000 Sustaining Partnership – includes customized benefits.
$5,800 Combo Partnership – includes up to five Cultural & Heritage Itineraries developed and marketed and two pages in The Cultural Traveler guide.
$2,000 Partnership – includes two Cultural & Heritage Itineraries developed and marketed.

USCHT’s fiscal year is January 1 to December 31. Annual dues must be current to be listed in USCHT’s publications and website and to participate in The Cultural Traveler packages, advertising, trade shows and other marketing benefits and opportunities. Partners are invoiced annually.

“Every community is rich in culture and heritage that can be marketed to travelers. Our own communities are more layered than we realize. We need to get better at communicating all of the U.S. to all of the world.”

– Adair Margo, Past Chairman of the President's Committee on the Arts and the Humanities.

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“Culture and Heritage Tourism-defined as travel directed toward experiencing the arts, heritage and special character of a place - is a $41 billion industry and a leading sector in tourism.”

– John Nau III, Past Chairman of the Advisory Council on Historic Preservation

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