Since 2007, the U.S. Cultural & Heritage Tourism Marketing Council (USCHT) has represented leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. Cultural and Heritage to travelers from throughout the USA and around the world. The primary initiative of this travel trade association is to market U.S. Cultural and Heritage Tourism experiences to domestic and international visitors by publishing dozens of exciting itineraries at TheCulturalTraveler.com and promoting these via social media and travel trade partnerships.
USCHT also publishes an annual guide, The Cultural Traveler, in partnership with Shop America Alliance, co-produces the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism and the SASI-ONE Awards in partnership with Shop America Alliance and provides market research on the cultural and heritage traveler.
For additional information about the U.S. Cultural & Heritage Tourism Marketing Council, visit TheCulturalTraveler.com or contact Anita Boeker via e-mail at firstname.lastname@example.org or call 760.703.6020.
Founded in 2007 as a direct outcome of the U.S. Cultural & Heritage Tourism Summit held in Washington, DC in October 2005, the U.S. Cultural & Heritage Tourism Market Council (USCHT) has made great strides in achieving its goal of advancing culture and heritage tourism both nationally and internationally. Its founding partners include Visit California (formerly California Travel and Tourism Commission), VISITFLORIDA, Atlanta Convention & Visitors Bureau, Greater Philadelphia Tourism Marketing Council, The Henry Ford, Hilton Head Visitor & Convention Bureau, New Orleans Convention & Visitors Bureau and the Museum Store Association with support of the U.S. Department of Commerce/ITTI and in partnership with Shop America Alliance (SAA).
USCHT has made great strides the last eight years, establishing the importance of culture and heritage tourism as the leading travel segment in generating revenue, returning the greatest ROI of all travel categories. As a result, USCHT now has a seat at the table and a voice on travel leadership boards, having just completed a tenure on the Secretary of Commerce’s Travel and Tourism Advisory Board, the Council leaders have also served on the U.S. Travel Association Board of Directors, the Destination Travel Foundation Board and the Brand USA Marketing Advisory Committee. USCHT is currently serving on the U.S. Travel Association’s Travel Experience Network Board of Directors (formerly known as the National Attractions Council).
As with any organization, it is important to be nimble and ready to address new opportunities to add additional value to its members and to grow its members. The U.S. Cultural & Heritage Tourism Marketing Council was formed because, after the Summit in 2005, it was clear that there was not an overarching organization to market our country’s culture and heritage tourism. Thus, the Council decided to take the leadership role in marketing the nation’s cultural and heritage to both national and international visitors.
USCHT is positioned as a leader in the industry partnering with destination management companies and cultural institutions, marketing their cultural and heritage assets to visitors including packaging, on line marketing and promotion.
In celebrating its eighth anniversary, USCHT is expanding its representation of cultural and heritage tourism marketing to a much broader base. The U.S. Cultural & Heritage Tourism Marketing Association’s Revised Mission is to be the champion of the culture and heritage tourism industry, to better market our nation’s cultural and heritage treasures to visitors both domestically and internationally, adding new life to America’s “story” and contributing to the economic growth of our country.
Eight Years of Accomplishments of U.S. Cultural & Heritage Tourism Marketing Council2007-2015
Since the founding of the USCHT in 2007, there have been monumental shifts in marketing opportunities and challenges in the travel and tourism industry. Among the developments we are now addressing as we market cultural and heritage tourism are the importance of on line travel providers, the proliferation of hand held mobile devices, the unlimited information and services the traveler can access and implement via phone, I-Pad or computer including the impact of social networking, the emerging lucrative new international markets including China, India and Brazil and, most recently, the establishment of Brand USA that now provides a significant budget to market the US internationally.
There have also been unparallel challenges in these last few years including the economic downturn that slashed tourism marketing budgets and downsized supportive staff in state and local governments and destination management offices, the impact to travel from natural and manmade disasters such as 911, Katrina, the Gulf Oil Spill, earthquakes, floods, tsunamis and volcano eruptions, etc. etc. etc.
Throughout these seven years, USCHT continues to grow its leadership position working with representatives of the tourism industry to expand the lucrative cultural and heritage travel segment throughout the country. The following are some of the highlights of what USCHT has accomplished to date:
Bob Klemme Awarded The Cultural Traveler Trailblazer of the Year
ONE Travel Conference Open for Registration
USCHT Announces Four New Partners
USCHT Announces 10 New Packages
New Book from the Museum Store Association
Research Study Segments the Cultural/Heritage Traveler Market
2012 ONE Travel Conference Announced
U.S. Cultural & Heritage Tourism Marketing Council Fact Sheet
Larry Cohen/Northeast Media Announcement
Sarasota-USCHT Partnership Announcement
Tax Free Louisiana New Packages Announcement
Power of ONE
SASI-ONE 2011 Winners
Pasadena Partnership Announcement
Tax Free Louisiana Partnership Announcement
ONE Travel Conference on Shopping, Dining & Cultural Tourism
Shop America Alliance & USCHT Announce MOBI Sites
USCHT Fact Sheet 2010
Sheila Armstrong Selected for US Travel & Tourism Board
Announcing The Cultural Traveler 2010
New Study Reveals Popularity of U.S. Cultural and Heritage Travel
The Cultural Traveler 2010: New Opportunities
First Cultural Tourism Award Presented to McCormick, Armstrong
USCHT Announces New initiatives
New Research Study to Segment the Cultural/Heritage Traveler Market
The Cultural Traveler Pavilion
Summary Report of Cultural & Heritage Tourism Case Studies
AAM, MSA & USCHT to Promote Cultural Travel in the U.S.
USCHT Fact Sheet 2008
The Henry Ford Partnership Announcement
New Tourism White Papers Provide Marketing Education
New Cultural & Heritage Packages
Hilton Head Island & Bluffton Join USCHT
USCHT Announces Three New Partners
Greater Philadelphia Joins USCHT as Charter Sustaining Partner
The Cultural & Heritage Travel Study Tourism 101 White Paper
Treasures from Museum StoresHistoric Shopping & Dining Experiencesdocument
South Street Seaport Fact Sheet 2015
New Merchants and Programming Press Release
HSDA Press Release for Pow Wow 2015
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