For Immediate Release
Contact: Sheila Armstrong
U.S. Cultural & Heritage Tourism Marketing Council
The Cultural Traveler Unveils NEW Website
The U.S. Cultural & Heritage Tourism Marketing Council (USCHT) announces the launch of a newly designed website, TheCulturalTraveler.com to expand the marketing of cultural and heritage experiences and packages.
In the new format, USCHT focuses on enhancing the organization’s partners’ destinations and packages with more compelling and unique marketing information that appeals to those interested in discovering cultural and heritage travel experiences. In enriching the content, the newly designed site is more easily edited, user friendly and informative in a variety of ways including:
• Customized Landing Pages with a direct link to USCHT Partners’ websites• Expanded descriptions of The Cultural Traveler packages• Expanded descriptions, photos and links to the package destinations• More photos and video of partners’ destinations and package elements • “Featured Destinations” highlighting recommended experiences• “Destinations by State” sorts cultural experiences by state• “The Cultural Traveler Planner” showcases photo & descriptions of destinations and packages• Archival Search of Destination in ALL issues of The Cultural Travel Annual Guides—especially beneficial to media searching for story ideas and content • Expanded Media Information—Includes partner releases and catalogued by year • Language Options -- Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish
The new website design of TheCulturalTraveler.com focuses on the many ways the cultural and heritage travelers seek out experiential travel information. It is based on the research USCHT has done with Mandala Research to better understand and market to this lucrative travel segment. “In essence, the site is designed to inspire, entice and encourage exploration of travel options and experiential opportunities,” says Sheila Armstrong, President of USCHT.
“The U.S. Cultural & Heritage Tourism Marketing Council (USCHT) represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. Cultural and Heritage to travelers from throughout the USA and around the world. The launch of the new website is just one of many examples of the ways the organization adds value to partners’ marketing initiatives, especially as it relates to cultivating more cultural and heritage visitors to their destinations,” said Armstrong in describing the purpose of the organization’s new website.
About the U.S. Cultural & Heritage Tourism Marketing Council
The primary purpose of this travel trade association is to package, market and sell U.S. Cultural and Heritage Tourism experiences to domestic and international visitors.
USCHT also publishes an annual guide, The Cultural Traveler, in partnership with Shop America Alliance and the Museum Store Association, co-produces the annual ONE Travel Conference for Shopping, Dining and Cultural Tourism and SASI-ONE awards in partnership with Shop America Alliance and conducts market research on the cultural and heritage traveler.
For additional information about the U.S. Cultural & Heritage Tourism Marketing Council, visit TheCulturalTraveler.com, e-mail
About the U.S. Cultural & Heritage Tourism Marketing Council The U.S. Cultural and Heritage Tourism Marketing Council was formed as a direct outcome of the U.S. Cultural and Heritage Tourism Summit held in Washington, DC in October 2005. The primary purpose of this travel trade association is to package, market and sell U.S. Cultural and Heritage Tourism experiences both nationally and internationally. The Marketing Council represents leading U.S. Tourism Destinations, attractions and travel partners engaged in marketing U.S. Cultural and Heritage to travelers from throughout the USA and around the world. It co-sponsors the annual ONE Travel Conference to promote shopping, dining and cultural travel and co-produces the Cultural Traveler, an annual guide marketing cultural and heritage travel experiences.
2012 USCHT Fact Sheet USCHT & Visit Pasadena Announce Two New Packages USCHT Announces Five New Partners Five Years of USCHT Accomplishments USCHT Celebrates Five Year Anniversary New Book from the Museum Store Association 2013 Cultural Traveler Sales Team Announced Thought Leaders Meet at the ONE Travel Conference The Cultural Traveler Guide 2012 SASI-ONE 2011 Award Winners Honored Mary Moore Mason Awarded TravMedia Award Biltmore Awarded Destination of the Year Armstrong Receives National Tourism Appointments St. Johns County Florida Joins USCHT Macon-Bibb County CVB Joins USCHT Destination Bloomington Joins USCHT Loveland Partnership Announcement Vermont Partnership Announcement
Bob Klemme Awarded The Cultural Traveler Trailblazer of the Year New Book from the Museum Store Association ONE Travel Conference Open for Registration USCHT Announces 10 New Packages USCHT Announces Four New Partners 2012 ONE Travel Conference Announced Larry Cohen/Northeast Media Announcement Power of ONE Research Study Segments the Cultural/Heritage Traveler Market Sarasota-USCHT Partnership Announcement SASI-ONE 2011 Winners Tax Free Louisiana New Packages Announcement U.S. Cultural & Heritage Tourism Marketing Council Fact Sheet Pasadena Partnership Announcement
ONE Travel Conference on Shopping, Dining & Cultural Tourism Sheila Armstrong Selected for US Travel & Tourism Board Shop America Alliance & USCHT Announce MOBI Sites Tax Free Louisiana Partnership Announcement USCHT Fact Sheet 2010
Announcing The Cultural Traveler 2010 Chicago Partnership First Cultural Tourism Award Presented to McCormick, Armstrong New Research Study to Segment the Cultural/Heritage Traveler Market New Study Reveals Popularity of U.S. Cultural and Heritage Travel The Cultural Traveler 2010: New Opportunities The Cultural Traveler Pavilion USCHT Announces New initiatives
AAM, MSA & USCHT to Promote Cultural Travel in the U.S. Greater Philadelphia Joins USCHT as Charter Sustaining Partner Hilton Head Island & Bluffton Join USCHT New Cultural & Heritage Packages New Tourism White Papers Provide Marketing Education Summary Report of Cultural & Heritage Tourism Case Studies The Henry Ford Partnership Announcement USCHT Announces Three New Partners USCHT Fact Sheet 2008
The Cultural & Heritage Travel Study Tourism 101 White Paper
Treasures from Museum Stores Philadelphia – The City of Culinary Love New Orleans is Cookin
© Copyright 2013 The Cultural Traveler. All rights reserved.site design
Sheila Armstrong, PresidentUS Cultural & Heritage Tourism Marketing Council
Please complete all required fields!