5th Annual ONE Travel Conference on Shopping, Dining & Cultural Tourism Focuses on Strategies for Success

Presented by Shop America Alliance and US Cultural & Heritage Tourism Marketing Council In Partnership with Visit Fairfax & Macerich’s Tysons Corner Center

The ONE Travel Conference for Shopping, Dining and Cultural Tourism is slated for January 27-29, 2015 in Fairfax County, Virginia. The ONE Travel Conference is presented in partnership with Visit Fairfax and Macerich’s Tysons Corner Center and will be held at the Hilton McLean Tysons Corner. Registration is now open at ONETravelConference.com with early delegate savings ($595) through September 15, 2014 ($695 thereafter).

“Strategies for Success” is the theme of the 2015 ONE Travel Conference with plans for more than 25 expert presenters and tourism leaders to share case studies and innovative ideas on how to maximize success in global tourism.  A special “China Ready” panel will address growth in the hottest inbound market. The conference will focus on addressing the many new opportunities for business development and growth for the travel industry.

ONE Travel Conference will showcase signature elements including the host shopping center’s welcome reception to be held at Tysons Corner Center, the annual SASI-ONE Awards for innovative tourism marketing, Meet the Experts Roundtables Breakfast and the ONE Silent Auction to benefit travel industry scholarships and cultural outreach.  Women in Travel & Tourism International (witti) will host its annual meeting and dinner on January 29th in conjunction with ONE Travel Conference.  

NEW DC INSIDERS DAY.  On January 30th, conference attendees can take advantage of a special experience to include VIP tours of some of the unique destinations in Washington DC and meetings with leaders in the nation’s tourism industry.  Cultural DC is the sponsor  for this day and host of the luncheon.

“The 2015 conference features two and a half days of executive level idea exchange and tourism business development opportunities,” states Rosemary McCormick, President of Shop America Alliance and co-producer of the ONE Travel Conference, “Shopping, dining and cultural and heritage travel are consistently ranked as the top three travel activities in the USA, according to data tracked by the U.S. Department of Commerce/Office of Travel & Tourism Industries (OTTI), the U.S. Travel Association and Mandala Research.”

“Our goal is to continue to unify these powerful travel industry segments to speak with ONE voice on the importance of promoting these top travel experiences.  They are the key economic drivers and job providers,” states Sheila Armstrong, President of the US Cultural & Heritage Tourism Marketing Council and co-producer of the ONE Travel Conference.  “The ONE conference program is developed with input from our advisory committee of industry leaders, with the focus on delivering ROI and celebrating the best practices in promoting these important travel sectors. Delegates at the ONE Travel Conference are destination marketing organizations (DMOs), shopping, dining and cultural-heritage leaders along with international tourism partners.  They will benefit from learning of new opportunities to shape their future marketing initiatives.”  

Barry Biggar, President and CEO of Visit Fairfax states, “We are very pleased to welcome the ONE Travel Conference to Fairfax County, Virginia and to be a partner in the planning and promoting of this important industry event.  Hosting the ONE Travel Conference is an opportunity for Fairfax County to showcase our wide array of superb shopping, trendsetting dining and the rich collection of cultural and heritage treasures that we offer to visitors.”  

Kate Birchler, Assistant Vice President of Tourism Marketing for Macerich said, “Tysons Corner Center in Fairfax County is the ideal location for the ONE Travel Conference.  With the close proximity to Washington DC, Tysons Corner Center attracts both international and domestic visitors and is a proactive participant in garnering both leisure and group business to enjoy this shopping experience.”

In describing Tysons Corner Center, Bob Maurer, Senior Marketing Manager said, “Offering an outstanding collection of shopping, dining and entertaining experiences, this shopping center is one of the top in the United States. The new Silver Line Metro now connects Washington, DC to Tysons Corner. Our extensive expansion including Tysons Tower, the Hyatt Regency Hotel, VITA apartments and more stores and restaurants, positions Tysons Corner Center as a destination unto itself.”

Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council produce ONE Travel Conference for Shopping, Dining and Cultural & Heritage Tourism annually.  The Conference brings together leaders in the travel industry to focus on Tourism Business Development, speaking with ONE Voice. For more information, visit ONETravelConference.com or call 843.341.6392.

Shop America Alliance LLC is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers, museum stores and outlets in North America. Founded in 1998, Shop America Alliance co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook, publishes Shop America Magazine and markets more than 175 shopping tours in 40 cities.  For more information, visit shopamericatours.com or call 707.224.3795.

U.S. Cultural & Heritage Tourism Marketing Council LLC (USCHT) is the travel trade association with a mission to market U.S. cultural and heritage tourism experiences. USCHT represents leading U.S. tourism destinations, attractions and travel partners engaged in marketing U.S. cultural and heritage to travelers throughout the United States and around the world.  The Council co-produces the annual ONE Travel Conference and SASI-ONE Awards and The Cultural Traveler guidebook and sponsors market research on the Cultural and Heritage Traveler. For more information, visit TheCulturalTraveler.com or call 843.341.6392.

2015 ONE Advisory Committee

Sharon Adams, Houston First
Barry Biggar, Visit Fairfax
Kate Birchler, Macerich
Carolyn Feimster, CJF Marketing International
Rose Hapanowich, Destiny USA
Julie Heizer, US. Department of Commerce, National Travel & Tourism Office
Mahasti Islami, City Creek Center
Pat Lee, Pat Lee Associates
Laura Mandala, Mandala Research
Robert Maurer, Tysons Corner Center
Richard Peterson, Santa Monica Convention & Visitors Bureau
Carolyn Petty, TaxFree Shopping Texas
Stacy Tetschner, National Speakers Association
Denise Thevenot, Louisiana Tax Free Shopping
Patricia Washington, Visit Alexandria
Peggy Ziglin, Craig Realty Group

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Media Contact

Sheila Armstrong

843.341.6392

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